Among the Fortune 500, just one other technology company- Facebook-has experienced a higher rate of sales growth from 2010 to 2020. That is the driving management creed behind Salesforce, the company he cofounded in 1999 and has been running for 20 years, and which for the past decade has grown revenues faster than any other major software firm. It would seem a matter of principle for the 6-foot-5 CEO: He doesn’t take on anything if it’s not big and bold. And he uses all of these platforms to evangelize not just his company’s products but also his laundry list of causes, from alleviating homelessness to saving the earth. He hosts the hottest lunch and the most sought-after party at “Davos,” the World Economic Forum’s elite winter shoulder-rub in the Swiss Alps. He has written books and even become a magazine mogul, thanks to his 2018 purchase of Time, which he bought with Lynne Benioff, his wife of 15 years. He has a prodigious social media following, including more than 1 million Twitter followers. Or maybe FaceTiming with Bono because, why not? Spend a little time with Benioff, and you quickly realize that these are all things that occur regularly in his realm.įew CEOs have achieved Benioff’s rock star–level status, complete with chronic tardiness and “world tours”-Salesforce-speak for the inexhaustible roster of global events the company puts on (and at which Benioff is usually the featured speaker). Or hobnobbing with his pal, actor Matthew McConaughey, who has said he’s “inspired” by the CEO’s leadership. Where in the world is Benioff? The possibilities are endless: He could be texting with primatologist Jane Goodall. Every once in a while, he pipes up: “Is Marc there?” It’s not clear where the CEO is, or what he’s doing. His floating face appears on a monitor that’s been wheeled out for the meeting. One of them, the company’s chief design officer, is joining via videoconference. A handful of Salesforce executives are also milling about they’re here for a meeting with Benioff too.
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